9on what we call our Intelligent Leadership (IL) philosophy. The IL philosophy is that a leader's inner-core (soul) drives their outer-core (skills and behaviors). Therefore, if a leader is strong mature, and vibrant in their soul, there is a higher probability of greatness "spilling" to their outer core to be experienced by those around them. Conversely, if a leader's inner-core is weak and immature, there is a higher probability that weakness and immaturity will spill over to their outer-core. The IL philosophy challenges leaders at all levels to positively ignite their heart, soul, and mind together, so they lead and live a life at home and work that reflects the values of altruism, achievement, affiliation, and abundance. The 4 A's are the seeds of greatness as a leader and securing your legacy.I am also proud that we have learned to scale a personal brand. I am very aware that this is perhaps the biggest challenge for individual brands in the field that I am in--leadership and coaching. The vast majority of personal brands struggle to scale their businesses. There are some successes out there, like Tony Robbins, Jack Canfield, Brian Tracy, and others who could figure out their algorithm for scaling and growing their businesses. I believe we did as well---as it is clear now, looking back at creating my IL philosophy and replicable IL coaching process and proprietary tools became the foundation for launching our Intelligent Leadership Executive Coaching Franchise. We are now able to multiply our effectiveness and, therefore, revenues with this powerful formula. Besides, while the global pandemic has stymied many industries, we saw an opportunity with businesses worldwide having their employees work from home and still the need to grow current and future leaders, the need to bring world-class leadership development to them virtually. We created Intelligent Leadership Online Academy (ILOA)--based on my philosophy and principles and have successfully launched this Company and program--yet another positive way to scale and grow "hands-off."I am proud that my wife and I created an endowed scholarship fund in my name at the University of Central Florida, where I graduated in 1980 with an MS in Industrial/Organizational (I/O) Psychology ­ The John Mattone Graduate Fund for Leadership & Coaching is awarded annually to a deserving Master's or Ph.D. I/O Psychology student who demonstrates financial need while and great promise and potential in coaching and leadership. Lastly, I am proud that my sons have grown tremendously as people and professionals are integral members of our team. Of course, I am also proud of our other team members' amazing work--Trevor, Sean, and Dr. Mike.Where are your companies going in the next five years?We are committed to continuing to strengthen the John Mattone and John Mattone Global brand. We believe that as this brand goes, so goes the strength of ILEC and ILOA. We will accomplish this the same way we have the past few years. I am publishing my 10th book in 2021, "The Executive Coach's Handbook," and in 2022, we are publishing a book that will feature my work with one of the top millennial CEO's in the Middle East and the world who has built a multi-billion-dollar conglomerate. I will continue to do TV and podcast interviews and, of course, continue my speaking at some of the world's top events. We believe the APAC region offers tremendous expansion opportunities for all three of our brands, and so, therefore, we are early in discussions to explore investment partnerships to help us grow our position in this massive market. We are also looking to add a CEO of JMG APAC who can lead these efforts.In terms of ILEC, working in partnership with Terry Powell and a team, we are poised to continue our growth of this incredible franchise offering in the US and International markets. We firmly believe that we will grow ILEC to over 100 franchisees in the US in the next 3-4 years and expand into India, the Middle East, and APAC.Finally, we believe ILOA will continue to grow as we take advantage of our Enterprise marketing and sales strategy-- utilizing our growing ILEC franchisee base to bring ILOA to their markets. We will also take advantage of the massive one-off market where individual leaders want to grow their leadership skills through their investment. We believe our price points for ILOA are affordable both for Enterprise and Individual sales. We will continue to expand ILOA by offering 2.0, 3.0, 4.0 versions so we can go "deep" with our satisfied clients. Nicholas J. Mattonenick@johnmattone.com+1 774-836-5010www.johnmattone.com
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