9those same interactive, clickable buttons to livestream, live broadcast videos. Think of a combination of Zoom and Shopify. We believe this application, and the extended uses we intend to bring to market this year will potentially be the biggest value creators for ourselves and our shareholders." Cutaia adds, "We're also adding that capability and functionality into the apps of some of the larger incumbent players in the space ­ such as Salesforce ­ which we recently released, and Microsoft Outlook, which we expect to release commercially in the first half of this year. We expect to see other large scale partnership plays announced this year." The platform is particularly effective for remote selling ­ which is one of the reasons they continued to enjoy meaningful growth over the past year despite the social distancing pandemic. As such, it is the tool of choice for large, sales-based enterprises that sell through a global team of remote sales reps. One industry that utilizes that sales model is direct selling. This is an industry that, by some estimates, is as large as $200B. MONAT is a great example, though VERB already has more than 100 other large scale direct selling enterprise clients. MONAT is a premium hair care brand that is focused on naturally-based products. One of MONAT's sales teams' biggest challenges is determining how to best present the true value and quality of their products through social media. Images and short videos just weren't cutting it. Their followers and prospects still had questions about the products and required quick responses. With verbLIVE, MONAT is able to demonstrate exactly how their products work on users' hair and respond to viewers' inquiries in real-time. Potential customers can ask questions about each product and get their answers immediately during the presentation. This leads to elevated interest and higher conversion rates. VERB has had over 1.7M downloads of their applications by users in that sector, many of whom are based and sell outside of the United States. Their platform was recently named #1 by Social Selling News, a respected direct selling industry publication, in an article ranking the most popular direct selling apps. "The article stated that we are approximately 3-times larger than the second closest would-be competitor. That demonstrates our dramatic growth over the past two years which we expect will accelerate," says Cutaia. "In addition, last year we launched local VERB operations in Japan which continues to gain traction while we explore local native language offices in other countries."Towards the FutureVERB's competitive advantage is they are not starting from ground zero trying to find an audience for their marketing messaging or a user base for their products. "As an example, as we now launch verbLIVE, we are offering it directly to our existing user base by sending a push notification to their mobile devices notifying them that we've just made verbLIVE available to them on their device through an app update making it easy to upgrade their existing app subscriptions," explains Cutaia. "Moreover, the very use of verbLIVE by our customers exposes the technology to exponentially more people who attend our customers' verbLIVE events. This is the viral factor that drives adoption rates that many software platforms do not possess." According to Cutaia, "we see the beginning of a convergence of pure entertainment content and e-commerce ­ we call it shoppable entertainment, and we intend to release a groundbreaking platform that will both define this new sector and dominate it. Stay tuned. There is more to come," he says. [NASDAQ: VERB]
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