8"Our business model is derived from the early recognition of two important principles that drove our development initiatives. First, we recognized that the convenience of Jeff Bezos' one-click purchase capability on Amazon was massively successful because it minimized friction from the buying process." Accordingly, Cutaia knew they needed to focus their product and development efforts on a user experience that incorporated that capability. As technology evolved, personal and social behavior evolved. The advent of social media, mobile devices, and always-on access to all of the information in the world literally in the palm of your hand helped foster a new generation of creators and influencers leveraging the power of video. "Second, we recognized quickly that fewer and fewer people wanted to read in order to consume information." As usage data emerged, it became evident that people preferred to consume and share information through videos. "We recognized that sales platforms that relied solely on written communications would be marginalized in favor of those that utilized video in their sales and marketing messaging," he adds. "Our business mantra has always been to focus on where we believed the market would go next, as opposed to where it was, so we developed interactive video, allowing the growing audience of video viewers to click on screen, right in the video to respond to the video creator's call to action, as and when their interest levels peaked and eliminate friction from the sales process."Next-generation SolutionCombining that technology with easy-to-use, yet effective CRM capability became the company's verbCRM application ­ making it simple and even fun for sales reps to add interactive buttons ­ such as "buy it now" to their sales and product videos, which they could then share easily from their mobile devices through email, text messaging or even by posting directly to social media. "As we continued to look ahead, we recognized that the natural evolution of that technology would be to create that same frictionless selling experience in a livestream environment - especially as we began to see the massive proliferation of live webinars and other video conferencing solutions being adopted for sales purposes," explains Cutaia. "And so began our quest to develop what is now known as our new verbLIVE application which allows anyone to add "Our business mantra has always been to focus on where we believed the market would go next, as opposed to where it was, so we developed interactive video, allowing the rapidly growing audience of video viewers to click on screen, right in the video, to respond to the video creator's call to action and eliminate friction from the sales process"
< Page 7 | Page 9 >