8The pandemic accelerated the need for companies and governments to evolve into digital-first and digital-only operating models. At the same time, social distancing made remote work the new normal, and companies needed to implement solutions to allow collaborators to work from anywhere securely and productively. This context caused companies to rely on trusted partners like Xertica to implement the best technology to address challenges mainly in 4 domains: customers, collaboration, data analytics, and cloud infrastructure. Xertica helps private companies from Retail, CPG & Financial Services to solve their main business challenges through Cloud technologies. With Google Cloud, Xertica helps companies from these industries reduce technological infrastructure costs by implementing the right Cloud strategy and improving the performance of their business applications by migrating them to Cloud. Many companies in Latin America are migrating SAP to Google Cloud, Xertica is one of the most advanced partners in the region in this domain. Also with Google Cloud, Xertica is helping companies in their Data Analytics initiatives; we all know that Data is the new oil, and there is a great potential in the region to store, analyze, visualize and use data in a better way and implement Artificial Intelligence initiatives. "This is a space where we think companies should move fast and keep learning by implementing very concrete initiatives and use cases, and Google Cloud has great capabilities and competitive advantages in this sense," says Orlando Solís, CEO of Xertica. In the collaboration space, every company is defining its model. Xertica sees a trend of hybrid work, but there is a great challenge of enabling all employees to work from anywhere and use technology to make their lives easier and improve productivity and knowledge management with the best security standards. Google Workspace has a lot of traction in developing new features and improving users' adoption of the whole platform, which is a way to help companies implement a holistic hybrid collaboration model and not just work via virtual meetings. "Our experience with thousands of customers in Latin America that have moved to Google Workspace and gain tangible benefits in productivity and hybrid collaboration is a competitive advantage for Xertica and Google." adds Orlando. No Code automation with Google Workspace and AppSheet is a game-changer for the next few years, Xertica is doing several projects in this space with great benefits for customers, IT departments have many ongoing initiatives and empowering business areas to automate simple workflows with No-Code within Google Workspace is something that is going to have a lot of impact in 2022. "We are helping as well several companies in the region with technology based business models, some of these Digital Native organizations are experiencing high growth in the recent years in sectors as fintech, healthtec, IoT and others, and we have found that Google and Salesforce, our two core technologies, have a great fit with this type of companies where they want fast implementations and the possibility to scale their solutions.", adds Orlando. Governments in Latin America also face great challenges related to digital and cloud technologies. Citizens demand immediate responses by any digital channel and the correct use of data to enhance interoperability between institutions. Xertica works with more than 100 public institutions from Latin America helping them address these challenges and implement a Digital Government strategy supported with Google Cloud capabilities. For example, they have helped the judicial authorities from a country in the region to execute virtual trials for inmates. Also, all the documents written by hand were uploaded and managed through the Cloud. Now judges can sign documents virtually and thus reducing mobility costs. "We are collaborating with governments across the region to promote citizen ideas that lead us to find new ways to solve problems with our technology and have a positive impact in society," says Orlando. Cloud should be easy, scalable, fast and cost-effective but for a lot of organizations, Cloud implementations are hard and complex. Xertica provides companies an easy way of implementing and improving Cloud initiatives
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