A Visionary Leader in AI-Driven Financial Solutions
Kevin Steer, CEO of 121Insights, has spent decades at the forefront of technology-driven financial solutions. A Cambridge University (Downing College) engineering graduate, Kevin’s global career spans experiences with Schlumberger in Brunei, Australia, Indonesia, and China before earning a Master’s in Artificial Intelligence from Imperial College London. After working in AI in the UK, he moved to Malaysia, where he founded 121Advisor in 1990—establishing a pioneering company specializing in InsurTech and FinTech solutions for the financial, insurance, takaful, and services sectors across Asia.
Empowering Insurers with Digital Transformation
For over 20 years, 121Advisor has leveraged AI, predictive analytics, chatbots, and automation to enhance customer engagement and operational efficiency. The company’s multi-lingual Robo Advisor and chatbot solutions provide personalized financial guidance, transforming how insurers interact with customers.
Kevin highlights that COVID-19 accelerated the need for digital transformation, driving the adoption of direct online insurance sales, AI-driven financial planning tools, and automated service portals. The company’s digital ecosystem includes:
Predictive Analytics & Machine Learning – Helps insurers anticipate customer needs, churn, and underwriting risks.
Multi-lingual Chatbot (FITbot) – AI-powered financial advisor using NLP and hybrid trees to engage customers.
Web Portal Solutions (WebPoS) – A unified, mobile-responsive sales and servicing platform for insurance providers.
Referral Management & Marketing Automation (ReMMA) – AI-driven lead generation, assignment, and conversion tracking.
Sales Activity Mobile App (SAMA) – A real-time sales tracking and management tool for financial agents.
Community & E-worksite Marketing & Distribution (CeMD) – Fosters trust through interactive financial education portals.
Enterprise Product Configurator (EPC) – Reduces time-to-market for insurance and takaful products.
Multi-channel Distribution Management Solution (McDMS) – Optimizes operations for brokers, agents, and IFAs.
The Disruptive Impact of u12know: A Financial & Health Knowledge Portal
Recognizing the financial literacy gap among millennials in the Asia-Pacific, 121Advisor launched u12know, a groundbreaking multi-lingual financial planning platform. Designed to help users set financial and health goals, it offers:
AI-powered financial advice for singles, families, retirees, and business owners.
Lifestyle financial planning tools, helping users manage spending and investments.
A Total Health Score, which will assess users' wellness and suggest personalized health improvements.
Since its launch in Malaysia, u12know has already attracted 5,000 users, with plans to expand into Singapore, Indonesia, the US, and Europe. Future enhancements include health and wellness calculators, as well as MyTVO (My Total Vehicle Ownership), offering insurance renewals and auto service recommendations.
The Future of FinTech & InsurTech
With AI, big data, machine learning, chatbots, and robotic process automation (RPA) driving innovation, 121Advisor is committed to shaping the future of financial services. Kevin Steer envisions AI-powered financial ecosystems that provide hyper-personalized solutions for banks, insurers, and investment firms—bridging the gap between technology and financial well-being.
As 121Advisor expands globally, the company remains dedicated to delivering disruptive, regulatory-compliant solutions that transform the way consumers engage with financial and insurance products.