Navigating an Unpredictable Auto Market
The pandemic brought unprecedented challenges for auto dealerships, from temporary closures and new safety protocols to inventory shortages during one of the most profitable car markets in years. As dealerships adapted to rapid changes, technology became the key to sustaining and growing their businesses.
Digital Air Strike, a Scottsdale, Arizona-based consumer engagement technology company, has been instrumental in helping dealerships bridge these gaps with innovative solutions. By leveraging AI, automation, text messaging, social media, and custom video technology, Digital Air Strike empowered dealers to engage with customers remotely, allowing for safer and more efficient transactions.
Technology as a Competitive Advantage
For dealers like Sands Automotive Group in Arizona, the integration of Digital Air Strike’s technology has been a game-changer. “Digital Air Strike continues to be forward-thinking, providing technology that improves the customer experience while enabling our dealer group to monitor and control the online buying process more efficiently,” said Josh Leader, Director at Sands Automotive Group.
The ability to acquire customers smarter and more efficiently has been critical in an evolving economic and industry landscape. Digital Air Strike’s tools have helped dealerships navigate these uncertain times and position themselves for long-term success.
A Decade of Innovation in Customer Engagement
Founded during the Great Recession 11 years ago, Digital Air Strike has always been at the forefront of consumer engagement. CEO and Co-founder Alexi Venneri recalls, “We were among the first to recognize that businesses could use social media as a free way to connect with their customers. Now, through the Covid-19 pandemic, we’re continuing our passion for helping dealers reach and engage consumers safely online.”
With a global footprint spanning 7,800 businesses in 32 countries, Digital Air Strike has remained a leader in leveraging technology to attract, convert, and retain customers. Their commitment to innovation has earned them a place among the 10 Most Admired Companies to Watch in 2021.
The Power of Streaming TV Advertising
As consumer habits shift toward streaming services, Digital Air Strike has adapted by partnering with Amazon Advertising to help dealerships reach targeted audiences through streaming TV ads. With millions of households using streaming platforms for live sports and entertainment, this innovative advertising approach allows dealerships to showcase real-time vehicle inventory and services to potential buyers.
A prime example of this success is Toyota of Portland in Oregon, which turned to Digital Air Strike to drive more trade-ins amid inventory shortages. “We’ve been so impressed by how well the streaming TV ads have been working, we plan to continue advertising with different trade-in messages,” said the dealership’s general manager. “Digital Air Strike over-delivered on our streaming impressions goal, which we love even more!”
Shaping the Future of Auto Sales
As the automotive industry continues to evolve, Digital Air Strike remains at the forefront of dealership technology, helping businesses maximize engagement, streamline operations, and drive more sales. Through AI-powered marketing, streaming ads, and online transaction tools, they are revolutionizing how dealers connect with customers in a digital-first world.
With a proven track record of innovation, Digital Air Strike is not just keeping up with industry changes—they are leading the way.